2024 State of Influencer Marketing

The landscape of influencer marketing is always changing, and as the industry becomes more saturated, it’s more important than ever to be aware of all the shifts and challenges.

We’ve put together a comprehensive report that takes a look at the obstacles both brands and influencers experienced in 2023, what worked for them (and what didn’t), and what we can expect for the rest of 2024. Our report is based on a compilation of self-conducted surveys of brands and creators, a look at our own campaigns, and industry research. Read now to catch up on everything that’s happened in the past year, and what we predict for the future.