2025 State of Influencer Marketing & Social Media Report

Social media is becoming more valuable than ever, and Foodie Tribe is here to help. We’re a team of marketing experts who break down what brands and creators need to know about both owned social and influencer content, untangling the complex web that is digital media. 

Through a combination of brand and creator surveys, research, and our own experience over the past year, we’ve compiled a report that’s designed to help you understand what’s working and what’s not, the benchmarks and goals that brands should be focusing on, what real users want from social media and influencer ads, and what to expect for digital marketing in 2025.