Ruth’s Chris steak house

Location: United States

The ask: Ruth’s Chris Steak House, known for their legendary sizzling, butter-topped USDA prime steaks, had just completed extensive renovations to some of their restaurants. The brand was looking to showcase their upgraded stores to consumers. As part of their marketing campaign, they came to Foodie Tribe to help gain awareness through influencer marketing.

 What we did: We engaged thirteen content creators from the Tribe to head over to the neighborhood Ruth’s Chris Steak House and enjoy delicious food in the elegant atmosphere. They created content focused on promoting the ambiance and food to their followers.


  • 200,000 engagements

  • 440,000 impressions

  • 3.82% overall engagement rate

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