Beef + Lamb New Zealand

Location: New York + New Jersey

The ask: Beef + Lamb New Zealand and Silver Fern Farms wanted to build awareness for product availability at retailers in the New York/New Jersey area. They worked with Foodie Tribe to help educate consumers on grass-fed lamb from New Zealand and spread the word that Silver Fern Farms’ products can be found at Morton Williams, Fairway Markets and other retailers in the tri-state area. Influencers promoted Silver Fern Farms products by creating delicious recipes with 100% New Zealand grass-fed lamb and announcing retail availability.

 What we did: Nine recipe developers were chosen from the Tribe to receive products and create recipes featuring Silver Fern Farms 100% grass-fed premium ground lamb, lamb steaks, or medallions as the main ingredient of their dish. As a requirement of the campaign, influencers linked to the brand and retailer websites for viewers to learn more and find product at locations near them. Recipes were posted and shared to Instagram.

Results:

• 25,146 engagements

• 582,442 impressions

• 2.34% overall engagement rate

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