How To Use IGTV

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How To Use IGTV

IGTV has been around for a little while now, but do you know how to use it? The feature is specially designed for longer form video, and anyone with an Instagram account can create their own IGTV channel. 

How can you use IGTV for your account?

  1. Cooking Demos. If you’re a recipe developer, IGTV is a great way to host your own cooking show! Instead of creating short 30 second stories of you making a recipe, you can create a full length demo with step by step instruction.

  2. Restaurant Tour. Restaurant goers can give a peak behind the scenes into the restaurants you visit. Highlight the food, space, and history of the restaurant. If there are new menu items, this a great place to feature those as well. 

  3. Host a Food Crawl. Make a list of restaurants and visit each one in the same day! You can try different menu items at each restaurant, specifically the most popular things or what they are known for. 


Tips for creating your IGTV videos:

  1. Length. Even though IGTV is longer than stories, you should still consider the length of your video. According to Medium Marketing & Growth Hacking, the sweet spot for video length is between 3-5 minutes.

  2. Atmosphere. Make sure you have enough light where you are filming! A dark background will make it hard for the viewer to watch the video. You should also take into account the background volume. Again, lots of background noise will make it difficult for the viewer to hear you when speaking.

  3. Video Description. Include a short description of your video so people know what it is about! Use relevant keywords and link the video to your blog, to drive more traffic to your main website.


If you are looking to learn more about how to use Instagram Stories, check out this post we wrote! If you need extra help reach out to us, and we help.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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It's official - Instagram is now hiding "Likes" in multiple countries

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It's official - Instagram is now hiding "Likes" in multiple countries

What originally began as a test in Canada, has now expanded to six more countries. Instagram first started testing hiding likes in May, as a way to put more focus on the content being shared, as opposed to measuring how well it does. Users in Ireland, Italy, Japan, Australia, Brazil, and New Zealand have recently began seeing the number of likes disappear. 

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The good news is that you can still see the number of likes an image gets that you post. The number won’t show up under your post, as you are used to seeing. Tap “others” under your post and you will be able to go through the total number of likes.

“As you scroll through your feed, there are no like counts,” explained Mark Zuckerberg at F8. “You can see who liked a photo or video, you can tap through to see [the list], and if you have the time you can add them all up yourself.” How will you know if your likes are being hidden? A banner pop-up will note “Testing a Change to How You See Likes.”

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Why is Instagram testing this?

The answer is quite simple: to make you happier. As mentioned, they want the focus to be on the photos and videos you post, not how many likes they get. If a post doesn’t get enough likes, people delete them to make it seem like all of their photos are hits (TechCrunch). There is a lot of pressure in the Instagram world, and this test is designed to help take some of that pressure away.

According to a 2017 survey published by the U.K.’s Royal Society for Public Health, 14-to-24-year-olds found Instagram to be the social media platform with the worst impact on mental health, reporting that it negatively affected their sleep, body image and “FOMO,” or fear of missing out (AdAge). Hiding likes is a strategy to help reduce social media related anxiety, online bullying, and the pressure to get as many likes as possible.

In addition to the number of likes your content gets, you should also be taking into account these other analytics


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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Everything You Need to Know About Influencer Marketing Collaboration

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Everything You Need to Know About Influencer Marketing Collaboration

WHAT IS CYANOACRYLATE AND WHY SHOULD YOU CARE?

If collaboration is the glue that binds brands and influencers on the road to success, trust is the cyanoacrylate, the main ingredient in super glue, is what makes them successful.

Glue is a binding agent that makes two surfaces adhere together. Once they’ve been linked, they’re stronger together. This is how successful influencer relationships and collaborations work. Like glue, the two of you are stronger, more successful as one. 

We've all used glue, but have you ever given thought to what makes it so strong? It’s cyanoacrylate. Many marketers recognize the value of influencer marketing to drive word of mouth awareness and purchase consideration but miss the mark on the cyanoacrylate of collaboration; which is trust. 


BEST PRACTICES

Best practices dictate that there should be an agreement or statement of work between the two parties defining guidelines on how the relationship will operate and what’s expected of both parties. It’s important to protect both sides to ensure a path of success. After all, you can’t make glue without a formula!

Your agreement should have requested use of brand hashtags, FTC disclosure requirements and on-brand messaging or campaign alignment. Where things go wrong with many marketers is when they overly dictate an extensive set of rules and requests. Don’t misunderstand, do’s and dont’s are important, but if you’re demanding specific looks, shots, lighting, placements, calls to action and extremely specific or lengthy copy, you’re doing it wrong. That’s how you create an advertisement -- and you’re better served doing exactly that. If all you want or need is Crazy Glue, don’t ask someone else to make it just buy it!

WHERE THE MAGIC HAPPENS

Choosing to work with influencers means you realize that the reason they have a dedicated following is because they have developed and perfected their style and voice. That is what has earned them the trust and respect of their audience. Their most engaged followers are looking for content and recommendations that aligns the influencer’s values, beliefs and persona. 

When you can have that influencer endorse your products or services, you get authentic consideration from their admirers. This is the moment the magic happens. To ensure the success of your campaign you want the creator to bring their style to your brand. That’s how you generate positive sentiment and intent for your brand through the collaboration. Said another way, that is how you make the glue work.

Once you’re ready to let the influencer be in their own driver seat with your activation as the fuel and you as their co-pilot, you’re ready to build a tie that binds with them, and their followers. 

Now that you realize the power in the collaboration you’re ready to consider the best ways to work with influencers. 

COLLABORATION TYPES

There are many effective ways you can collaborate with influencers to achieve your marketing goals. Working with influencers can help you raise awareness for your products and services, create word of mouth and is a high speed, low friction way to create content. 

Brands find content collaboration with creatives to be an effective way to accomplish a plethora of marketing goals in a very fun way. 

But what are the ways in which you can work with influencers? When most marketers think of influencers they typically think of sponsored posts, where they’re essentially paying for the creator to endorse their product but there are many options to explore. 

Here are 6 awesome ways that you can collaborate with influencers to accomplish your marketing goals.

Sponsored Social Media Content

Partnering with influencers in exchange for sponsored social media posts is the most common type of influencer collaboration. An influencer creates and shares content to promote your brand on their social media accounts. In exchange for their time, effort, creativity and sharing with their followers, they receive compensation in the form of revenue, goods, services, gift cards or even exposure. 

If your sponsoring content in exchange for a post to social media, as an added bonus you can reach more people by boosting their post through targeting as a third party advertiser through your Facebook business account. This saves you time and money while delivering authentic peer recommendations.

Gifting

Gifting is similar to sponsored content, with one major caveat, the brand or agency offers free goods or services. The influencer in this case is not required to post any content and therefore there is no expectation from the brand. 

It’s merely a show of appreciation with the hope that the content creator likes what they have been gifted and would like to make a recommendation to their audience. 

This is a really great option for products and consumer packaged goods. One pitfall to beware of when using gifting to collaborate, it could result in negative reviews or a misrepresentation of the brand. If you really want to hit your marketing benchmarks, consider opening a budget for sponsorship instead.

Takeovers

A takeover is a great way for a brand and an influencer to make glue that mutually benefits them both. In a takeover, a brand asks an influencer to generate and curate content to be shared on the brand’s social media for a given period of time. Typically takeovers last for a day. 

All the content in a takeover is written by the influencer in their tone and most often with their own content. All of that content is then shared with the brand’s followers with notes that it’s been created by the third party. 

Whichever party has a larger audience, the other gets the benefit of follower consideration and gain. The influencer gains authority on the subject or product by getting access to brand loyalists. Bonus: it’s one less day that you have to create content for your social channels. 

Brand Ambassador Programs

When an influencer truly has a strong connection to the right target audience for a brand, it’s time to consider a brand ambassador program. These are typically sponsored relationships where influencers use the brand’s products on an ongoing basis and continually promote them online to their followers. 

They take a lot of time, effort and creativity but often yield the best results. Why do you think you’ve seen that super poxy commercial so many times? More impressions lead to more consideration. More consideration leads to more trust. More trust means sales conversions.

An ambassador program lifts up both the brand and the influencer into a super glue situation. They require a lot of cyanoacrylate but for the brand bold enough, there is a payoff. 

Sponsored Blog Posts

Instagram and YouTube are incredibly popular channels for influencer marketing, but they aren’t the only ones. There are all kinds of influencers out there, especially in the CPG and recipe space, that regularly update and maintain blogs. For their fans that want to go deeper than an Instagram post or YouTube video, they can engage with the content creator through longer form written or video content. 

As a brand, you can double down on your glue making through collaborations that include long form blog content and promotion through social channels. Blogs can also be shared on the influencer’s owned social media accounts and paid media campaigns. Typically blog followers feel a deeper connection with the creator than those working exclusively with social media. That means a stronger connection and higher chance of purchase consideration when the influencer recommends your brand.

Guest Blogging

Guest blogging takes blog collaborations to a new level. This is when you work with a blogger to create content that lives on your own brand website or social channels. 

Not only does your brand get the value of the influencer’s authentic recommendation and their audience but you receive the benefits for the lifetime of the content. 

The influencer receives the benefit of validation as a subject matter expert and possibly getting residual audience to their blog or social channels. 

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SUCCESS = CYANOACRYLATE

The key to all of these types of influencer marketing collaborations is trust. If you want your influencer marketing efforts to be successful, choose the right type of collaboration and then trust the influencer to represent your brand in their voice. You’ll be laughing all the way to the glue factory.

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Optimize your influencer Marketing Skills at #GrowYourInfluence19 Seminar in Miami

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Optimize your influencer Marketing Skills at #GrowYourInfluence19 Seminar in Miami

Are you looking for out-of-the-box strategies to market your brand, and generate word-of-mouth awareness and purchase consideration? 

Are you scrambling to find the right set of influencers to collaborate with, and create content that truly resonates with your target market?

Do wish your Influencer Marketing efforts were easier, faster and yielded better results? 

With so many available avenues and channels where you can interact with potential customers, it has become more challenging to market your brand. By creating the right influencer marketing strategy you can solve many of your marketing roadblocks.

That’s why the Grow Your Influence Seminar was created.

On October 2nd in Miami, FL you’ll have the opportunity to be exposed to the power of influencer marketing strategies and collaborations.Restaurant owners, food brands, marketing specialists and passionate food enthusiasts will gather to learn the latest on influencer marketing power moves and best practices, talk through the biggest challenges when it comes to “standing out” on Instagram, and find out what it takes to elevate your brand visibility in an oversaturated market.

Here are a few of the top benefits YOU will gain at Grow Your Influence

  • Develop strong relationships with leading influencers: You will connect with influencers who are ready to collaborate with you, and develop a long-term brand marketing relationship.

  • Increase brand visibility: You’ll not only have the chance to speak to influencers in attendance, but other brand and industry professionals that are ready to take the next step in influencer marketing. Plus, if you decide to sponsor your  products and services will be included in email marketing sent to 15,000 dedicated contacts, as well as promoted on Foodie Tribe social channels with a combined follower count of over 50,000.

  • Enhance your professional development: Are you looking to learn more on how you can optimize your brand by creating and developing and influencer marketing strategy?

  • There will be food: What kind of Foodie Tribe event would it be without some delicious food! Before and after the seminar you will be able to network and mingle with those in attendance and expand your professional network.

The mission of Grow Your Influence is to educate both influencers and brands on long-term, partnership-oriented growth tactics that generate stronger engagement, more reach and ultimately more revenue with creative and collaborative content. 

You’re excited to join us for some good talks and good eats and that’s why you should purchase your ticket today! (Seats are limited)

Maximize your opportunity and sponsor Grow Your Influence! 

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Let's talk about Influencer Panels

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Let's talk about Influencer Panels

Are you speaking on your first influencer panel? Public speaking may be daunting to some as is, but when you are giving advice and guidance to others your nerves can really get to you.  We’re sharing a few panel prep tips to make your speaking experience a little less nerve wrecking.

Prepare Notes. You will most likely know the topic you are speaking on beforehand. This is great because it gives you time to make makes on your topic and what points you want to make sure you address when the day comes. If you are worried about forgetting something, bring your notes along!

Make Eye Contact. If you have ever taken a public speaking course, you know one of the most important things to do is make eye contact with your audience. Not only will they will be more engaged, but you will feel the connection you are making with them as well.

Be a Resource for Your Audience. They are there to hear you speak! Your audience knows you have valuable information to share, which is why they attended in the first place. Remember, you are there to be a source of knowledge for them.

Engage Your Audience. If you’ve ever been in the audience yourself, you know that most likely not everyone is paying 100% attention. With distractions like texting or email, it’s easy to not devote all of your attention to the speaker. Get your audience engaged by asking them questions, having them share their thoughts, etc. When your audience is engaging with you, it will also help them remember what you said.

Answer Questions. Be open to answering questions during a Q&A or after the panel ends. If you get a question that deserves a longer answer, offer to take their name and email or phone number so you can follow up with your answer later.

Are you interested in speaking on an influencer panel? Foodie Tribe is excited to announce that we are hosting our first Grow Your Influence seminar, October 2nd, 2019 in Miami featuring a panel of our very own Foodie Tribe influencer speakers!

If you are interested in speaking fill out this form: here.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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Instagram's New Feature: Recovering Your Hacked Account

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Instagram's New Feature: Recovering Your Hacked Account

It is no surprise that with all we hear about accounts being hacked, Instagram recently rolled out a new feature to help you recover your account, should this happen to you. The new recovery process is testing changes to make it easier for users to regain access to hacked accounts, as well as testing features that could make it harder for hackers to steal accounts in the first place.

How does it work?

If you are unable to access your account due to a hacker changing your password, tap the “My login info isn’t working,” and you will be asked to enter the email or phone number linked to your account, or the ones used when you signed up to Instagram.

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You will then be sent a numerical code to allow you access to the account.

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After regaining access, Instagram will take additional steps to “ensure a hacker cannot use codes sent to your email address (or) phone number to access your account from a different device,” the spokesperson said. 

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Account recovery isn’t the only new feature Instagram has launched this year. They also began testing the Creator profile only two months ago. 


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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