Building Brand Awareness on Social Media: Tips and Best Practices

Want to build brand awareness on social media? Brand awareness is a huge contributor to your brand’s success on social media, and can increase sales for your brand. The more people that see and recognize your brand, the more likely they are to purchase your product or service. Here are 5 tips for building brand awareness on social media. 

Post Short-Form Videos

Short-form videos, such as Reels and TikToks, are shown to viewers outside your followers. This means that your content can be seen by new audiences and increase your overall reach and impressions. Video content is also more captivating and engaging than photo content. It will increase the chances that your content captures the attention of the viewer, prompting them to engage or leaving a more lasting impression. 

Community Engagement

Engaging with your followers and your target audience outside of your followers helps build a community around your brand. It makes your brand more personable and trustworthy when you’re a part of the conversation. In addition to responding to comments on your own content, you also want to comment on other account’s content. This puts your brand’s name in a new space, with the opportunity to be seen by a new audience. Commenting on accounts that have a similar target audience to you can ensure that you’re reaching a community that’s relevant to your brand. For example, if your brand sells protein powder it could be beneficial to comment on influencer’s content that focuses on health and fitness. Not only could the influencer see your comment, but also their followers who are commenting as well. 

Consistent Branding and Visuals

It’s important for your brand to be recognizable on social media. Some brands take this very literally and make all their content look incredibly similar, while other brands are more subtle about it.  Having design guidelines with specific colors, fonts, etc. can be helpful when creating social media content. This will help your audience recognize your content and brand more quickly when they’re scrolling through the apps. In addition, it can be beneficial to use your products consistently in your content. Whether you’re using the product directly, or just having it visible in the frame, this will help your audience recognize the product more easily. 

Paid Media

Social media advertising is one of the quickest ways to increase your brand awareness. Whether you're creating ads from scratch or just putting some paid boosting behind your organic content, it can have a significant impact on the growth of your social media accounts and product sales. With paid ads, you can ensure that your brand’s content will receive an increased amount of impressions. Not only will you reach more people, but you can target the best audience for your brand and choose the goal of your content. The goals for your content can be website conversions, video views, engagement, and more! Check out this example to see how Foodie Tribe utilized paid media to help Mother Earth Organic Vinegar increase its brand awareness on social media.

Influencer Marketing

When it comes to increasing brand awareness, influencer marketing is a no-brainer! Partnering with influencers allows you to reach entirely new audiences, by putting your product in the hands of someone their followers trust. Influencer marketing is all about relatability and authenticity, so partnering with an influencer that matches your brand and target audience is important. Influencers know what their followers want to see, so allowing them to show off your brand’s products in their own way is best practice. Here’s an example from Foodie Tribe’s influencer marketing campaign with  Heaven’s Door Whiskey. The brand collaborated with two recipe developers and one professional athlete to create original content that targeted new prospective Heaven’s Door consumers.

If you want to increase your brand awareness on social media visit our website to see how Foodie Tribe can help you with Social Media Management, Influencer Marketing, and more!