Location: National, USA

THE ASK

Heaven’s Door reached out to Foodie Tribe to strategize on the best way to utilize influencer marketing to promote their latest release Heaven's Door Ascension, Kentucky Straight Bourbon Whiskey. The campaign aimed to bring awareness to the Ascension bourbon whiskey and increase followers on @heavensdoorwhiskey Instagram account, specifically men, athletes, and cocktail enthusiasts.

WHAT WE DID

Foodie Tribe sourced Instagram content creators based on the brands requirements and collaborated with two recipe developers and one professional athlete to create original content that targeted new prospective Heaven’s Door consumers. The key objectives of the campaign were to build awareness by showcasing creative ways to enjoy the product, while also describing its taste and overall profile. Since another goal was to increase followers, Foodie Tribe worked with the creators to host a Heaven’s Door giveaway for a chance to win a bottle of Heaven's Door Ascension, Kentucky Straight Bourbon Whiskey. The entry aimed to achieve the goal of gaining additional followers on @heavensdoorwhiskey by making following the account a requirement.

RESULTS

26 Posts

212.4K+ Impressions

7.9K+ Engagements

4%+ Engagement Rate

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?