Location: National, USA

THE ASK

Mother Earth Vinegar, an organic vinegar brand, wanted to revamp their Instagram and launch a TikTok account to raise brand awareness, drive sales, and educate their followers on the uses and benefits of organic vinegar.

WHAT WE DID

Foodie Tribe created a new strategy for their Instagram account, including custom video content. This content was also used to launch their TikTok account. Along with fresh images, graphics, and videos, we also began a boosting strategy to drive further awareness for the brand and drive conversions to the brand’s Amazon storefront.

RESULTS (8-Month Launch)

Instagram:

5.9K Followers earned

506.4K Impressions

11K Engagements

6% Average Engagement Rate

5K Link Clicks to DTC Site & Amazon

TikTok:

3.4K Followers earned, launched account with 0 followers

570K Video Views

8.2K Engagements

2% Average Engagement Rate