The Importance of Authenticity in Influencing

How many videos have persuaded you to order Wing Stop, try pizza dipped in Tikka Masala, or check out the viral $10 gnocchi in New York? Influencers significantly shape our opinions and influence our purchasing decisions. From travel to food and beverage, we often look to these individuals as trusted sources of information and inspiration. But what sets some influencers apart from others? The answer is authenticity through their large following.

Originality is key when it comes to influencing others. People can tell when someone is being genuine and simply promoting a product or service for the sake of a paycheck. Authentic influencers can connect with their audience on a deeper level, building trust and credibility in the process. 

When it comes to the food and beverage industry, authenticity is especially important. Whether you are a restaurant goer looking for a new place to dine or a recipe developer seeking inspiration, you want to know that the people you’re following are being truthful and sharing a bit of additional knowledge. For example, @leahscucina comes across as a genuine creator who opens up about realistic cooking habits, shares a glimpse of her personality, and is truly passionate about the content she posts. 

Authenticity can manifest itself in a number of ways, from sharing personal stories about food to showcasing the behind-the-scenes process of creating a dish. It is all about finding something relatable in the creators and how they deliver the message. 

For restaurant goers, authentic influencers can provide valuable insights into the dining experience. They can recommend hidden gems, share their honest opinions about a restaurant's food and service, and offer tips for making the most of your meal.

Similarly, for recipe developers, authenticity is key in connecting with your audience. Sharing the story behind a dish, explaining why certain ingredients are used, and documenting the cooking process all help to build credibility and trust with your followers. Authentic recipe developers provide guidance and inspire others to get into the kitchen and try new things, knowing that they are being guided by someone who truly loves food. Authenticity sparks excitement and motivation in the kitchen!

So, next time you are looking for a new place to dine or a recipe to try, seek out influencers who are authentic and passionate about what they do. If you need any recommendations, don't hesitate to ask the experts at Foodie Tribe!