Location: National, USA

THE ASK

Boar’s Head approached Foodie Tribe looking to launch their TikTok, hoping to show a more relatable and genuine side of this traditional brand. Our team put together a TikTok strategy, brushed up on our sandwich-making skills, and worked closely with Boar’s Head brand and legal teams to launch their new TikTok in October 2022.

WHAT WE DID

We did a deep dive into Boar’s Head competitors and adjacent brands on TikTok to create a full year-long launch strategy. It’s important to know who your audience is and what kind of content they want to see on TikTok. The Foodie Tribe team created elevated and authentic, custom video content with the Boar’s Head products.

RESULTS (12-Months)

370+ Videos Created

8,500+ Followers Earned

5.3 Million Video Views

12,000+ Engagements

7% Average Engagement Rate

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?