Location: National, USA

THE ASK

The purpose of this campaign was to increase knowledge around European cheeses, specifically Spanish varieties, by highlighting their quality, flavor, and unique characteristics. It also aimed to showcase the benefits of consuming European cheeses, such as diverse flavors and strict traceability measures. Additionally, the campaign aimed to celebrate Spanish cheeses by highlighting its unique flavors, textures, and traditions!

WHAT WE DID

To support the campaign objectives, Foodie Tribe managed 10 influencers to attend the Mercado Little Spain event, and 1 influencer to attend the Summer Fancy Food Show activation to learn more about European cheeses. The influencers were tasked with sharing their knowledge with others, and promoting the consumption of Spanish cheeses. The influencer's content focused on sharing their experiences and learnings through 1 Instagram Reel and 2 Instagram Stories, spreading awareness and appreciation for European cheeses among their audience. 

The influencers shared at least 2 Instagram Stories while at the event to showcase their content in a creative and engaging way, bringing in more viewers in real-time. This content method also keeps active followers up-to-date through the influencer's account as the event unfolds. The Instagram Reel was a recap of the event, which reinforced the message with their followers.

RESULTS

147.25K+ Impressions

110.11K+ Reach

6.23K+ Engagements

5.25% Engagement Rate

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