Location: National, USA

THE ASK

Caviar, a Doordash brand, was looking to boost its brand awareness through an affiliate marketing campaign that provided traceable ROI through each individual influencer. To increase overall brand awareness for this campaign series, Foodie Tribe gave influencers the freedom to post content from Caviar merchants that spoke to their posting style while promoting the incentive of the traceable promotional code that each influencer was provided with. The goal of this campaign was to increase consumer awareness of the Caviar brand, as well as launching a successful campaign series that brought in significant ROI, canceling out campaign costs.

WHAT WE DID

To maximize the success of this campaign series, Foodie Tribe carefully selected 11 premium influencers who create amazing content that authentically speaks to the Caviar brand and who live in key markets Caviar wanted to focus on. Each month, Foodie Tribe and Caviar collaborated to ensure that different key messaging was being communicated by each influencer, while consistently incorporating their individual promotional codes across their content. The influencers involved in the Club Caviar Campaign series created eye-catching content each month, promoting the brand to new audiences and driving traffic in-app purchases.

RESULTS

48,000+ Engagements

1.1 Million+ Impressions

4.3% Engagement Rate (by Impressions)

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?