Concord Foods x
Foodie Tribe
Location: National, USA
THE ASK
Concord Foods is a parent company to grocery store brands including Chiquita Banana Bread Mix (licensed), Fresh Success, and more. The brand was looking to launch their nearly-dormant Facebook and Instagram accounts to increase brand awareness, grow their social media following, and drive consumers to try their products at their local grocery store.
WHAT WE DID
Foodie Tribe created a new strategy for their Instagram and Facebook accounts. This strategy included 7 seasonal campaigns throughout the year prioritizing different products. For example, we did a campaign for Mother’s Day featuring Chiquita’s Banana Bread Mix. Along with custom video content, we also began a boosting strategy, to drive further awareness for the brand and increase their social media following. Each seasonal campaign included video content, stories, and a boosting budget between $1,000 - $2,000.
RESULTS (2024)
35 Total Reels Posted
4,531 New Followers | 368% growth
209,467 Accounts Reached
9,700 Engagements
4.6% Average Engagement Rate
29 Total Reels Posted
624,561 Accounts Reached
5,848 Engagements
0.9% Average Engagement Rate
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