THE ASK

Foodie Tribe partnered with de Buyer to execute a three-part campaign in which creators received a curated box of de Buyer products in exchange for Instagram Reels, TikToks, YouTube Shorts, and YouTube videos. The goal was to increase brand awareness and spotlight de Buyer’s best-selling items. Each campaign aimed to engage audiences by demonstrating how the products enhance everyday cooking and by sharing recipes that showcased their versatility. The campaign's content was designed to and helped increase brand awareness and highlight the benefits of de Buyer's carbon steel cookware.

WHAT WE DID

Foodie Tribe partnered with nine creators, focusing on three key content pillars: unboxings, product reviews, and recipe demonstrations. Each creator produced two to three posts showcasing the products in use and sharing recipes that highlighted their versatility. In total, the influencers delivered content across Instagram Reels, Stories, TikTok, Facebook Reels, and YouTube Shorts, expanding the brand’s reach through a diversified platform strategy. This campaign delivered outstanding results, proving the impact of gifted collaborations in driving brand and product awareness. The campaign generated an Estimated Media Value (EMV) of $110.7K+—reflecting the measurable value of engagement earned through third-party content.

RESULTS

Impressions: 1.06M+

Reach: 190.47K+

Engagements: 47.02K+

Engagement Rate: 4.44%

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?