Florida Milk Six-Month Campaign
Location: Florida
The ask: Florida Milk was looking for local Florida content creators whose primary focus was creating unique recipes that would feature milk and other dairy products as the hero ingredient. They selected content creators who could speak authentically about the benefits of dairy, and specifically share the message of Florida Dairy Farmers. To continue raising awareness, influencers developed dairy-focused recipes that were shared on the Florida Milk website to drive traffic and push their audience towards purchasing Florida dairy products.
What we did: We partnered up with four influencers for a 6-month ambassadorship to develop recipes where milk or another dairy products were the main ingredients across four different campaigns. The ideal influencers were Florida-based recipe developers that created unique recipes showcasing the deliciousness and versatility of dairy in a hyperlocal approach. With the current popularity of video content in mind, Foodie Tribe had the influencers focus on creating Instagram Reels to generate higher impressions, reach, and engagement. The full recipe was included in at least one influencer's post copy as well as shared on the Florida Milk website.
Influencer Spotlight: Juan Duran, also known as @juanbiteatatime, is a recipe developer based in Miami. He has been partnering with Florida Milk for over a year and has been a top content creator, captivating his audience with his high-quality content and delicious recipes. In June, we focused on celebrating National Dairy Month, in which Juan created an Oreo Kinder Bueno Milkshake recipe. His Instagram Reel generated more than 10 million video plays!
6-Month Results:
473.9K engagements
6.7M impressions
70.98% engagement rate (3% overall engagement without the viral video included)
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