Location: National, USA

THE ASK

Florida Milk wanted to increase awareness of its high-quality dairy products by showcasing their versatility in unique recipes crafted by food-focused influencers. By creating and managing eight campaigns over a year, Foodie Tribe aimed to highlight Florida Milk's role in elevating meals and inspiring creativity in the kitchen. Carefully selected influencers worked closely with Foodie Tribe in this ambassadorship to develop engaging content that aligned with Florida Milk’s brand message and resonated with their audiences. The goal was to create a narrative that emphasized Florida Milk as an essential ingredient for home cooks and professionals alike.

WHAT WE DID

Foodie Tribe collaborated with five micro-influencers specializing in recipe development, with four serving as long-term ambassadors throughout 2024, to create a dynamic and impactful series of campaigns for Florida Milk. The campaign’s focus on developing high-performing Instagram Reels, whitelisted content, static posts, and stories resulted in an achievement of over 3.8 million total reach and 2.78 million impressions. Foodie Tribe delivered a nearly 300% increase in reach compared to the previous year's campaign with Florida Milk.

Additionally, Foodie Tribe saw an impressive rise in direct consumer interest, with 5.83K total link clicks—a staggering 700% increase from the previous year’s 703 clicks. Beyond this major win, the campaigns garnered over 155K social engagements in total, achieving an average engagement rate of 11.52%. This growth underscores the effectiveness of content, messaging, and strategy in driving audience awareness, interest, and overall engagement.

RESULTS

2.78M Impressions

3.8M Reach

155K Total Engagements

11.52% Engagement Rate

5.83K Link Clicks 

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?