Location: National, USA

THE ASK

Fresh Del Monte was looking to increase brand awareness and metrics, gain more followers, and reach a different and wider audience, in addition to boosting their owned content strategy on Instagram.

WHAT WE DID

In order to bring a human element to the Fresh Del Monte brand and generate more content on the brand’s Instagram channel, Foodie Tribe recommended collaborating with influencers for upcoming campaigns. An Instagram collaboration allows both the brand and influencer to cross-promote the content on each of their pages. Our Foodie Tribe influencer marketing team worked with creators to generate campaign-specific content, and our Foodie Tribe social media team worked with the brand’s Instagram channel to schedule and accept collaborations from the influencers.

RESULTS

— Del Monte | Honeyglow® Pineapple Campaign

12 Posts

180.5K+ Reach

199.2K+ Impressions

11.4K+ Engagement

6%+ Engagement Rate

— Del Monte x Kung Fu Panda

18 Posts

270.7K+ Reach

225.6K+ Impressions

21.7K+ Engagement

8%+ Engagement Rate

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?