THE ASK

Jose Olé partnered with Foodie Tribe to launch and grow its Premium Taquitos line by boosting awareness, driving product trial, and highlighting what makes the taquitos “premium.” Foodie Tribe worked with thirteen lifestyle and comedy creators to produce comedic skits centered on the theme “We have Mexican food at home,” showcasing real-life usage moments and clearly featuring the new packaging to help shoppers recognize the products in stores.

WHAT WE DID

Foodie Tribe collaborated with recipe and comedy-focused influencers to increase awareness of Jose Olé’s new Premium Taquitos. The goal was to encourage product trial by showing how delicious and high-quality the taquitos are. Influencers brought this to life through comedic skits that were both entertaining and aligned with the brand’s core messaging.

RESULTS

Creators: 13

Posts: 26

Impressions: 111.24M

Reach: 45.04M

Engagements: 71.59K

Engagement Rate: 0.06%

Saves: 1.82K

Shares: 5.54K

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