Location: National, USA

THE ASK

Liko Lehua, a family-owned Hawaiian fruit butter brand, was looking to launch a fresh social media strategy that would drive awareness for their brand in the continental United States and educate consumers on their product, flavors, and their butters’ many delicious uses.

WHAT WE DID

Foodie Tribe put together a holiday campaign for Instagram and Facebook to launch the brand’s new strategy, including bespoke Instagram videos and photos and a boosting strategy. Our content mix strategy included content that would build awareness for the brand, educate consumers on the uses of the fruit butters, and drive consumers to Liko Lehua’s website to order butters throughout the holidays. We leveraged paid boosting to target the content to the continental US, drive impressions, and promote clicks to the Liko Lehua website for purchases.

RESULTS (1-Month)

424 Followers earned, 71% growth in followers

141.8K Impressions

1.6K Engagements

3% Average engagement rate

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?