THE ASK

Pancho’s and Foodie Tribe collaborated to drive trial and re-trial of Pancho’s Cheese Dip and Pancho's Squeeze Queso for March Madness viewing. Foodie Tribe tailored its approach to men preparing meals and snacks for the event, showcasing multiple tubs of Pancho’s Cheese Dip to boost product recognition and make it easy for shoppers to spot and purchase the items in-store.

WHAT WE DID

Foodie Tribe partnered with two recipe-focused influencers to demonstrate the many ways Pancho’s Cheese Dip can be used to create hearty, delicious meals perfect for March Madness viewing. The content emphasized that Pancho’s is essential for game-day snacking, using rich, cheesy visuals to make the dishes especially appealing. Featuring the finished recipes alongside tubs of Pancho’s Cheese Dip helped strengthen brand recognition and made it easier for customers to identify the products on store shelves.

RESULTS

Creators: 2

Posts: 6

Impressions: 2.77M

Reach: 2.04M

Engagements: 68.74K

Engagement Rate: 2.48%

Saves: 5.33K

Shares: 6.66K

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