Pasturebird Social Media Management

Location: USA / National

The ask: Pasturebird, a Perdue Farms brand, that offers truly pasture-raised poultry was growing too fast to keep up with their social media marketing. Foodie Tribe came on board to take over all of Pasturebird’s social media marketing, devise a new social strategy for their target audience, and refresh their social content to be fun, informative, and professional.

What we did: Using a content strategy mix of user-generated content, bespoke recipe content, and educational content focused on the brand and the pasture-raised poultry industry, Foodie Tribe created monthly content calendars for Pasturebird’s Instagram + Facebook accounts. Additionally, we managed daily community management of the accounts and provided social reporting and insights. The first four months of Foodie Tribe’s social media strategy directly contributed to a 30% total increase in direct sales for the brand.

6-Month Results:

• Increased total fans by 32%

• 503.6K organic impressions

• 24.9K organic engagements

• 4.94% organic engagement rate on content (The food + beverage industry average is ~2%)

Click through some of our posts below to see them on Instagram!

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