THE ASK

Foodie Tribe partnered with Reynaldo’s to increase brand and product awareness for Reynaldo’s Grillers and drive strong on-shelf velocity ahead of summer grilling season. By collaborating with food- and recipe-focused influencers, the campaign highlighted how Reynaldo’s Grillers can be incorporated into delicious, authentic summer recipes. This approach generated strong engagement, reflected in the campaign’s performance metrics, including 18.23K link clicks, 950 shares, and 585 saves.

WHAT WE DID

Foodie Tribe selected two Mexican-American, food-focused influencers to create appealing and engaging content showcasing Reynaldo's Grillers as the main focus of recipes for grilling season. We tested an omni-channel approach to the content to promote brand awareness by having one of the influencers post their recipe content across YouTube Shorts, YouTube, Instagram Reels, and Instagram Stories.

RESULTS

Creators: 2

Posts: 12

Impressions: 1.37M

Reach: 1.11M

Engagements: 15.53K

Engagement Rate: 1.02%

Saves: 585

Shares: 950

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