Food Network & Cooking Channel South Beach Wine & Food Festival + American Airlines

Location: Miami

The ask: American Airlines needed an agency partner that specialized in food, beverage and travel influencer marketing that could help them generate excitement around their participation in the Burger Bash and Grand Tasting Village. As part of the initiative, they wanted to bring attention to their Flagship Lounge, an area where attendees could enjoy the air carrier’s best amenities and services. These events are typically loaded with sponsorship activations and standing out among the crowd can be a difficult task. American Airlines wanted to ensure they could create excitement and attention around their activation.

What we did: We hand selected two macro-influencers to fly into the event and head over the Burger Bash and Grand Tasting Village to promote their newly reinvented American Airlines Flagship Lounge. Both influencers also spent time at the American Airlines’ Flagship Lounge to create content around their curated experience. Content created by Tribe members showcased the truly personalized care that brings the American Airlines brand to life as well as their delicious chef-inspired meals and speciality cocktail bar.

Results:

• 170,000 engagements

• 443,000 impressions

• 1.3% overall engagement rate

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