Sonoma-Cutrer Rosé of Pinot Noir

Location: USA

The ask: Sonoma-Cutrer was releasing a special edition Rosé of Pinot Noir just in time for the warm summer months. They were looking to generate buzz around their new release, and push the path to purchase of the wine online. They turned to Foodie Tribe to create excitement around the new Rosé.

What we did: We organized eighteen Foodie Tribe members to promote the product. Two influencers were flown out to the vineyard to experience the winery, and go through a tasting with their on-site chef. All influencers created unique content pairing the wine with delicious homemade recipes, or showing lifestyle shots.

Results:

Almost 1 million impressions
Over 400,000 in reach
Over 50,000 engagements on the content

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