THE ASK

In 2025, Tari set out to increase brand awareness, drive trial and re-trial of its hot sauces and new flavors, and highlight each product through seven influencer campaigns. While all campaigns aligned with the same core product messaging and brand objectives, the content themes shifted based on holidays, seasons, and key cultural moments such as the Super Bowl and March Madness.

Influencers produced recipe-driven and product-review content that showcased Tari’s versatility, positioning it as the perfect sauce for any meal or time of day. Each piece of content prominently featured the product packaging and included a clear call-to-action directing viewers where to purchase. This consistent exposure—both to the packaging and the product benefits—helped strengthen customer recognition and ultimately encouraged trial or re-trial, which was the central goal of the partnership.

WHAT WE DID

Foodie Tribe partnered with Tari to activate 32 influencers across seven campaigns, resulting in 73 pieces of content ranging from recipe-driven videos to sports-themed posts for broad audience reach. The campaigns included Tailgating, Love What You Do, Product Unboxing, All Day, All Tari, Flavor Launch, Friendsgiving, and Holiday Unboxing. While each influencer tailored their recipe or product-review content to the specific campaign theme and audience, all content consistently reinforced the message that Tari is the perfect addition to any meal or occasion. These collaborations delivered strong results across the board, particularly in views and engagement.

RESULTS

Creators: 32

Posts: 73

Impressions: 11.55M+

Reach: 6.1M+

Engagements: 720.23K+

Engagement Rate: 6.12%

Saves: 10.97K+

Shares: 17.21K+

Interested in learning how you can partner with Foodie Tribe and collaborate with our content creators?