The Little Potato Company

Location: National / United States

The ask: The Little Potato Company was looking for a way to reach busy parents during the back-to-school season by promoting the ease and convenience of their Little potatoes, the smallest in the potato family (no washing or peeling required!). They partnered with Foodie Tribe to raise brand and product awareness for their line of bagged Creamer potatoes and Microwave Ready kits. Influencers promoted The Little Potato Company products by developing easy, fuss-free recipes that could be prepared quickly on any weeknight.

What we did: Three content creators were hand-selected from the Tribe to receive products and create simple recipes, featuring The Little Potato Company products as a main ingredient. As a requirement of the campaign, the product was to be prominently featured in its packaging to help drive brand recognition and influencers drove to The Little Potato Company’s store locator. Recipes were shared on Instagram, YouTube and blogs.

Results:

61,030 engagements
1 million+ impressions
1.5% overall engagement rate

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