Location: California

THE ASK

The Rock & Rye, a restaurant that recently opened at the historic Sweetwater Music Hall, wanted to utilize influencer marketing to promote its establishment, quickly becoming known for its delicious South American and New Orleans-Inspired seasonal menus and unique cocktail creations. Since The Rock & Rye has deep ties to the music world, they strive to feed the soul with sound, community, and excellent food. After the pandemic, The Rock & Rye focused on remodeling a weatherproofed 50-seat outdoor patio and 18-seat indoor classic café area to welcome diners and beverage enthusiasts to become their new go-to establishment for an unforgettable dining experience and a fun night out on the town.

WHAT WE DID

Foodie Tribe sourced four local Bay Area influencers and invited them to enjoy a meal at The Rock & Rye. Influencers visited the restaurant on a mission to create eye-catching and mouthwatering content through Instagram Reels. The focus of the content was to show how extensive the menu is at The Rock & Rye - both food and spirits. Lastly, the campaign's goal was to create awareness and make The Rock & Rye the must-visit restaurant for locals and visitors looking for a place to stop in and enjoy a great time – and that was definitely accomplished with the results we were able to hit!

RESULTS

2.2k Engagements

29k Impressions 

2.18% Overall Engagement Rate

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