Miller’s Ale House

Location: USA

THE ASK

Foodie Tribe partnered with Miller’s Ale House on 5 paid campaigns and a monthly seeding program during a 6-month engagement. Miller’s Ale House wanted to build broader brand awareness while spotlighting new menu offerings and limited-time offers, and driving foot traffic during key promotional windows. The brand wanted a mix of paid influencer support for high-reach visibility and measurable performance, alongside an ongoing seeding presence to keep the brand top of mind between major pushes.

WHAT WE DID

Foodie Tribe ran five paid campaigns alongside monthly seeding, partnering with 14 paid creators and 31 seeding creators to spotlight Miller's Ale House's newest menu items and LTOs. Across TikTok, Reels, and Stories, creators delivered 82 posts. Paid drove 1.5M impressions at a 3.05% engagement rate. Seeding added 192.43K impressions at a 5.17% engagement rate, showing that organic creator advocacy earns engagement paid reach alone doesn't.

RESULTS

Paid Campaign Results:

  • Creators: 14

  • Posts: 41

  • Impressions: 1.5M 

  • Reach: 1.03M

  • Engagements: 64.03K

  • Engagement Rate: 3.05%

  • Saves: 2.97K

  • Shares: 13.98K

Seeding Campaign Results:

  • Creators: 31

  • Posts: 41

  • Impressions: 192.43K 

  • Reach: 117.45K

  • Engagements: 9.89K

  • Engagement Rate: 5.17%

  • Saves: 61

  • Shares: 91

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