Location: National, USA

THE ASK

Sabrosura Foods, the parent company of Pancho’s Cheese Dip, La Morenita, El Viajero, and Reynaldo’s Foods, wanted to revamp and redesign their websites for each brand, along with their corporate website. The goal was to update each website with a fresh design, uncomplicated layout, and relevant brand information, including a store locator and brand story.

THE STRATEGY

Foodie Tribe crafted a unique strategy for all five websites, with the goal of creating engaging, informative, and functional sites that portray the personality and products of each one. Every strategy honed in on four specific features: video and photography, copy and brand voice, website layout, and overall design.

RESULTS

Foodie Tribe created five individual websites. The first, Pancho’s Cheese Dip, featured a bold color palette, drool-worthy videos and images, and a welcoming voice to reflect the playful and friendly feel of the brand. The second, La Morenita, used cooking photography and a maternal tone to bring the Hispanic cheese brand to life. For Reynaldo’s Foods, Foodie Tribe implemented an earthy color palette and lifestyle imagery that embodies the family legacy behind it. El Viajero’s website drew inspiration from the brand name, translated to “the traveler,” featuring design elements like country flags and scrolling text. Lastly, the corporate website for Sabrosura Foods proudly showcases its family of brands with an accessible voice that’s ideal for consumers, distributors and potential employees.

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