Food Influencers + Social Media = The New Marketing

CGTN features Tribe member @yeahfoodbeer, touching on how her Instagram account translates to customers for the restaurants she works with. And, get a glimpse of the power of social media - how this free and immediate marketing technique is a way to get your restaurant out there.

“As a restaurant, you’re seeing what customers are saying about you. You’re seeing what dishes they like most,” says Iris Mohr, Chair of Marketing at St. John’s University. Watch this short video to learn how you can connect with your customers that can’t be done with advertising.

No meal seems complete these days without a picture of the plate posted on social media. Instagram and other apps have spawned an entire industry that's changing the way restaurants market themselves. It's even created a new job title: "food influencer." It's been a game changer this is, for food outlets and photographers alike.