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Influencers Quality vs. Quantity

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Influencers Quality vs. Quantity

Influencers are influencers because they influence. Their ability to reach a niche audience and impact them with meaningful content sets them apart from celebrity endorsements and partnerships. If you are unfamiliar with the industry, you might think working with influencers who have larger followings helps increase your chances of going viral, when in reality, it can be of more benefit to work with those who have smaller, more targeted audiences. 

According to Marketing Dive, in choosing influencers to work with, "quality of followers" was cited as the most important criteria for 96% of brands. "Credibility and reputation" was identified by 93%. Transparency is another key issue for marketers, with 71% reporting that how the relationship with influencers is disclosed is a vital part of the selection process. 

Gone are the days when only follower count matters; in addition to influencer authenticity, more and more brands are looking at follower statistics when looking to partner with influencers. 

For example, consider the following partnership:

The world’s largest delivery service, Teleflora, partnered with singer/songwriter Jason Mraz for its “Love Makes a Mom” campaign on Mother’s Day. He even hosted a giveaway on Instagram, inviting people to enter to win a $100 Teleflora gift card. Mraz himself is a 40-year-old man, but Teleflora was able to see that his Instagram audience matched their target audience. And they successfully leveraged his following for their campaign.

To help you make the best choice, you should be analyzing influencer audiences by age, location, and gender. There are various platforms available to segment these unique insights and allow you to see how much your target audience matches an influencer’s audience.

When it comes to audiences, make sure you are also focusing on quality content more than ever before. Researching influencers is crucial to make sure they are creating authentic content, followings, and interactions with their audience. Partnering with the right influencers can create new opportunities for your brand and get the results you are looking for. 


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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Instagram Stories New Camera

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Instagram Stories New Camera

A few days ago, Instagram launched Create mode on Stories. If you are looking to create even more engaging content, you’ll want to take advantage of this. Not only does the new mode offer the text feature we are used to (with an update!), but now you will find templates, GIFs, countdowns, and more right at your fingertips to increase engagement.

GIF Feature. Everyone loves a GIF, so it makes sense that it was a feature added to Create mode! Connected to Giphy, you can search through tons of GIFs and add them to your Stories while you are in Create mode. Feel free to insert text or links, add other features, or just post your GIF.

Templates. Tired of browsing websites for templates that you then have to upload to Stories? Now you don’t have to! Instagram added eight template designs that you can rotate through by tapping the dice at the top of the screen (read more about templates and storyboarding here). Again, you can add your own text or other features. 

On This Day. You don’t have to wait until Thursday to post a #tbt. Select the On This Day feature while you are in Create mode to share content from past years. Take your followers down memory lane by reliving your favorite, special moments. Tap the dice to go through different On This Day photos to find the one you prefer to share. 

Countdowns. We live for a good countdown because it is such a great way to build excitement and drive engagement. In Create mode, Instagram added three countdown options to choose from, but if these aren’t you’re style, just edit the title, length, and colors by tapping the sticker.

Quiz. One of our favorite features for engagement is the quiz. Though not totally new, the version in Create mode makes it so easy to share on Stories. Again, Instagram has three quiz topics already there for you to choose from, so tap the dice to see your options. Of course, you can change the question and colors and edit it to your liking. 

Polls. Need a poll question idea? Instagram has you covered. All you need to do is hit the dice or write in your own. While you can change the background color here or upload an image from camera, unfortunately we are not able to change the font or colors of the sticker itself.

Have you tried Create mode yet? Let us know what you are loving about it and if you feel it has helped increase your engagement.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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Influencer Marketing and Fake Accounts

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Influencer Marketing and Fake Accounts

Let’s face it. Influencer marketing is here to stay for the long haul. Over the years the industry has evolved alongside the platforms that have become available to create content. First we were writing content solely on blogs, and amplifying our message on Facebook and Twitter. Then we started diving into Snapchat video content, and Instagram. With some many avenues to create content more and more people are coming forward as “influencers.” What does this mean for you as the brand or agency?

“According to a research report by NeoReach, ViralNation and Influencer Marketing Hub, 64% of marketers deem influencer fraud as a big concern and only 11% of influencers were compliant with CMA and FTC regulatory guidelines.” (Source: Smartbrief)

When it comes to collaborating with content creators it is crucial to put together a campaign brief that not only includes project guidelines, but also elements that need to be included within the content to ensure you are following the appropraire FTC rules. We take this process very seriously at Foodie Tribe, and ensure that the influencers we are partnering with are not leading fake or fraudulent accounts.

“According to Arkose Labs, 53% of social media account logins are fraudulent. In Q2 of 2019, nearly 19% of a $314 million Instagram influencer marketing spend reached fake followers. Other common challenges include finding relevant and qualified influencers, managing contracts or campaign deadlines, bandwidth or time restraints and payments.” (Source: Smartbrief)

Great news for you here is that Foodie Tribe handles all of these elements and more for your campaigns.

It is crucial to ensure that you are partnering with the right group of influencers who are going to attract the attention of your target audience online. You want to select trustworthy individuals who are truly passionate about connecting with their community, and not just looking for the cash. 

When it comes to influencer marketing it is important to keep in mind that it is truly here to stay. 

“Over the past 3 years, searches for ‘influencer marketing’ on Google have increased 1,500%. The influencer marketing industry is now estimated to be between $6.5 and $10 billion, with plenty of room for growth.” (Source: Smartbrief)

What campaigns are you planning for Q4? How do you plan on marketing your brand or business as we approach the holiday season?

Let Foodie Tribe guide you through this journey, ensure you are collaborating with the right set of content creators, and get you the KPI’s your brand deserves.

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Instagram Giveaways 101

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Instagram Giveaways 101

Many influencers host Instagram Giveaways. What are some ways to guarantee a successful giveaway? Check out our suggestions below.

  1. Have an end goal. Sure, your followers will love it if you host a random giveaway, but what will bring you more benefit is having a specific goal in mind. Are you looking for more engagement from your audience? Do you want more followers? Are you trying to grow your email list? Decide on a goal that makes sense for you, and from there, you will be able to create giveaway rules that work with your end goal.

  2. Decide on a prize. People love winning things! Pick a prize to offer your winner and be sure to announce it in your post and/or in the caption within the rules. Need some ideas? Gift cards, coupons, or even the chance to you meet and join you at a restaurant or event are great options.

  3. Create the rules. What will everyone be required to do for their chance to win your giveaway? Common rules include: tag a friend, comment on this post, share/repost this, follow your Instagram page (and others if you are co-hosting), or caption this. Be sure to announce the prize, and contest end date here as well.

  4. Promote your giveaway. Let your followers know that you are hosting a giveaway! Announce it on your Instagram stories and other social platforms as well as in your Instagram newsfeed.

  5. Pick a winner. There are many websites that allow you to enter in the entrants names and randomly select a winner for you.

  6. Announce your winner. Make a story frame tagging your winner, or tag them in the comments of the giveaway post. When asking for emails, phone numbers, or addresses, make sure to do this privately in a DM. Don’t forget to announce that the winner has been chosen and thank everyone for participating. 


For more ways on how to grow and engage your audience, read this blog post.

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Why You Should Attend Grow Your Influence 2019

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Why You Should Attend Grow Your Influence 2019

As Influencer Marketing continues to change, companies continue to put more money towards it. A study by Linqia reported that 39% of marketers surveyed planned to increase their influencer marketing budget in 2018 from previous years. They also found that 30% of marketers reported that they would spend between $25K - $50K per program, and 25% reported that they would spend between $50K - $100K per program in 2018.

It’s clear that Influencer Marketing isn’t going away anytime soon, which is why right now is the best time for you to take advantage of all the resources the industry has to offer. Whether you sign up for a bootcamp on how to grow your business, attend networking events, or participate in seminars and conferences, it will only help you in the long run.

Here at Foodie Tribe, we have been anxiously awaiting our own seminar: Grow Your Influence. If you have been on the fence about purchasing a ticket, take these reasons to attend into consideration.

  1. Learn about the industry, from people in the industry. We have a great line-up of panelists who are excited to share their experiences and advice with you at Grow Your Influence in Miami on October 2nd. Listen to experts on the influencer side, agency side, and brand side. Hearing thoughts and opinions from those on a different side can bring to light things you would never have thought of yourself. They will be sharing insider knowledge on topics including Collaborating And Creating Community, Why You Should Treat Your Side Hustle Like A Full Time Job, and The Do’s and Don’ts Of An Influencer Marketing Campaign.

  2. Network with brands, agencies, and other influencers. In this industry, it’s important to meet as many people as you can. You never know what opportunities they might bring you in the future - it’s always good to have connections! You will have multiple chances to mix and mingle: during sign-in and registration, a quick break between speakers, and a dedicated networking timeframe to close out the night.

  3. Increase your brand awareness. Again, take advantage of these opportunities not just to meet others in this industry, but to get your brand out there. If people have only seen your brand online, having this time in person to explain your brand in further detail is chance you shouldn’t miss.


We hope to see you October 2nd in Miami! You can purchase your ticket and find more details here.

Are you speaking on the Grow Your Influence panel? Check out these tips we put together for making the experience a little less nerve wracking!

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How To Use IGTV

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How To Use IGTV

IGTV has been around for a little while now, but do you know how to use it? The feature is specially designed for longer form video, and anyone with an Instagram account can create their own IGTV channel. 

How can you use IGTV for your account?

  1. Cooking Demos. If you’re a recipe developer, IGTV is a great way to host your own cooking show! Instead of creating short 30 second stories of you making a recipe, you can create a full length demo with step by step instruction.

  2. Restaurant Tour. Restaurant goers can give a peak behind the scenes into the restaurants you visit. Highlight the food, space, and history of the restaurant. If there are new menu items, this a great place to feature those as well. 

  3. Host a Food Crawl. Make a list of restaurants and visit each one in the same day! You can try different menu items at each restaurant, specifically the most popular things or what they are known for. 


Tips for creating your IGTV videos:

  1. Length. Even though IGTV is longer than stories, you should still consider the length of your video. According to Medium Marketing & Growth Hacking, the sweet spot for video length is between 3-5 minutes.

  2. Atmosphere. Make sure you have enough light where you are filming! A dark background will make it hard for the viewer to watch the video. You should also take into account the background volume. Again, lots of background noise will make it difficult for the viewer to hear you when speaking.

  3. Video Description. Include a short description of your video so people know what it is about! Use relevant keywords and link the video to your blog, to drive more traffic to your main website.


If you are looking to learn more about how to use Instagram Stories, check out this post we wrote! If you need extra help reach out to us, and we help.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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