Influencer Spotlight: August 2021
Meet Kaila, from @HealthyHelper
How long have you been a Foodie Tribe member?
Since it started!
How did you get into influencer marketing?
I started reaching out to brands whose products I already loved and used regularly to see if they'd be willing to send me products in exchange for posts on my social platforms and website. Over time, as my audience grew, these evolved into paid partnerships... but the authenticity factor has remained the same. I only work with and promote brands I believe in and would use myself!
What has been your favorite Foodie Tribe campaign that you've worked on and why?
Niagara Chocolates because they are local company in my hometown! I love being able to work with local brands whenever possible.
Tell us a fun fact!
I've traveled to over 30 countries! Working for myself for eight years afforded me a lot of flexibility in my work schedule and I've been fortunate to visit some incredible places. I am back in the corporate world now and I’m also pursing my Master's in Cybersecurity, so my schedule is a little more structured, but my love for travel hasn't wavered!
Anything else you want to share?
Follow me at @HealthyHelper on IG for creative healthy recipes and approachable wellness tips! :)
Meet Johnny & Victoria, from @we_cook_books
How long have you been a part of Foodie Tribe?
About two years.
How did you get into influencer marketing?
We kind of stumbled into it. We didn't even know what an "influencer" was and suddenly, brands began to take notice of us and wanted to collaborate.
What has been your favorite Foodie Tribe campaign that you've worked on and why?
Our campaign with The Little Potato Company was fun. We developed recipes for the brand, giving us a chance to flex our own creativity, rather than featuring recipes by others.
Tell us a fun fact about yourself!
We've been married over 22 years! We met while working together at a record store (remember those?!) in Minneapolis.
Anything else you want to share?
Food and cooking still excite us. We love connecting with brands to share their story!