It’s no secret that influencers are the new celebrity, which is exactly why you need their help with marketing - because one viral item can make a restaurant famous on Instagram. Let’s face it... it’s never been easy to make it in the restaurant business, and the app is changing the way we eat out.

“More and more, the quickest way to restaurant success isn’t all about food. It’s all about photos.”

And most restaurants are catching on. Just take a look at Black Tap and Jack’s Wife Freda, both New York City based restaurants which Instagram has helped lead to massive business boosts.