Should Your Brand Join the Latest Social Media Trends?
Should your brand join the latest social media trend? Yes, yes, and a million times, YES! Your brand should 100% be hopping on the latest social trends – if it makes sense.
There are A LOT of social media trends, and they’re constantly changing. Remember the corn kid from earlier this year? Butter boards? What about that time a concerning amount of people thought it was a great idea to eat an entire spoonful of cinnamon? (Please don’t do that.) Trends are a really great way for a brand to create authentic content and be relatable. The key is choosing the trends that make the most sense for your brand. You don’t have to join each one. Read on to learn a bit more about joining social media trends for your brand!
While you don’t have to hop on every social media trend, there are certainly advantages to joining in on the ones that make sense. Hopping on trends allows your brand to:
Be more relatable
Showcase its authenticity and personality
Show you’re up-to-date with modern social media strategy
Stretch your brand’s creativity
Increase brand awareness and engagement
In the world of social media today, being relatable, authentic, and showcasing your brand personality is something your audience wants and craves. Seeing this allows them to relate to the brand more, making them even bigger fans. And, at the same time, shows how savvy and up-to-date the brand is when it comes to social media.
Is your team willing to jump in the video? Knowing that there are real humans behind each brand makes people want to learn more about the brand and support it. Trends, especially on TikTok, allow brands to showcase their personality and creativity – and also the people who work there!
Hopping on the latest trends is also an extremely effective way of driving engagement. A brand’s engagement and engagement rate percentage has a much bigger chance of increasing because trending content is usually content people can relate to, engage with, and even share. For example, our Foodie Tribe social media showcases our personality, company culture, and educational content. Our trending content, overall, reaches more people because of the amount of attention that content receives, like these videos posted last month:
At the end of the day, a brand’s goal on any social media platform should be to continue growing its presence and expanding its community of loyal customers. Joining the latest trends can help you achieve that!
Want to know what is trending on social media every month? Sign up for our trends newsletter and head to our website to check out all our social media services to help you better and grow your social media presence!