TikTok Tips for Brands
If you haven’t noticed, TikTok has taken over the social media world. If your brand isn’t on TikTok yet, you should check it out. However, it’s a very quick-moving landscape that’s constantly changing and requires a different level of commitment and effort compared to other social media platforms. We would recommend spending some time as a viewer on the platform to learn the space before jumping into posting.
Posting on TikTok
TikTok content consists of engaging and creative videos. Oftentimes these are trends circulating on the platform, which could be anything from dances to challenges or lip-syncing to trending audios. The key with TikTok content is to always be authentic to your brand and make videos within your niche to attract your target audience. For example, on Foodie Tribe’s TikTok we make content that is relatable to fellow social media and influencer marketing professionals. We regularly participate in trends and keep our message and voice within our niche – influencers, food brands, and agencies.
Consistency is key when it comes to the frequency of posting. It’s ideal to post 5-7 times a week, but it’s also important to prioritize quality over quantity. You don’t want to sacrifice the quality of your content to make sure you’re posting as much as possible.
TikTok SEO
According to Hootsuite, Google’s data found that 40% of young people primarily use TikTok and Instagram for searches. TikTok’s searchability feature makes it easy to find content on any topic, so it’s important to optimize your videos to be searchable. To do this you should use relevant keywords within your content, caption, and hashtags. You’re able to use up to 100 hashtags, but the best practice is to use 5-10. You want the hashtags to be popular but also relevant to your video and fit within your niche.
Spark Ads
On TikTok, you’re able to promote an existing video, which is called “Spark Ads”, or build an “In-Feed Ad”. At Foodie Tribe, we recommend using Spark Ads because they are more organic to the platform and lead directly to your existing TikTok profile. They are video ads that show up on your FYP just like any regular TikTok, labeled ‘sponsored’ with a CTA button leading to your desired landing page.
It’s best practice to promote a video that is already performing well and pulling in consistent engagement before it’s promoted. This will lead to optimal ROI for the Spark Ad.
At Foodie Tribe we help brands manage their TikTok accounts and create their videos! This includes anywhere from strategy development, content creation, community management, and more. If you want to learn more or work with us visit foodietribe.com!