Long Term Influencer & Brand Relationships (for the brand)
Relationships are everything in the influencer world. Influencers must cultivate their relationship with followers, with other influencers, and with their brand partners in order to create a community and earn trust. The value placed on these relationships should not be overlooked, as it helps to create the best content and generate an ROI that will make both influencers and brands happy, which is why you should consider taking your Influencer & brand relationship long term!
To stay authentic to themselves and their following, most influencers partner with brands they truly enjoy. When they promote a product, you can tell that their reaction is natural as they often add a personal touch by sharing stories of their own authentic experience. You might even see brands partnering with the same influencer multiple times. This is a great way to showcase the loyalty between brand and influencer, which is so helpful in establishing trust with the influencers following. If they see the influencer continuously partnering with a brand, followers trust will start to grow, making them a future consumer.
When working with an influencer, the last thing you want is for them to lose their voice. By creating a long term partnership, they will be able to spread out the brand messaging through multiple posts while keeping their authenticity. This will also help make the post be more organic and engaging.
When there is trust and loyalty between influencer and brand, you should feel more comfortable giving the influencer a bit more creative control. Because of your existing relationship, you are already familiar with tone, voice, and style of the influencer. Giving them more creative freedom will allow them to really get the message across through an amazing idea that they will know how to execute properly and exceed expectations. Again, more creative control for the influencer means they will create the most authentic content.
On-going, long term partnerships guarantee a source of income for influencers. Whether it is their full-time gig or something they do on the side, knowing that they can rely on that money source is a weight off their shoulders. This is very important for influencers as they rely on that income to sustain their lifestyle and “influencing” work. Consider financial stability the greatest motivator for them to create amazing content for long term brand relationships.
Just like influencers create long term relationships with their followers, brands should create long term relationships with influencers. As you allow your short term partnerships to grow, you will build an even bigger community for your brand, establish greater trust, and generate greater ROI. Let Foodie Tribe help you create those long lasting relationships. Send us a note at info@foodietribe.org.
Dara Schlossmann is Community Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.