Why You Need to Stay Up to Date on FTC Guidelines
In our industry, there is nothing more important than staying up-to-date on current FTC Guidelines for sponsored partnerships. We value all our relationships - with brands and influencers - which is why we always require you to clearly disclose ad content associated with our brand partners.
If you’ve worked on campaigns with us, you’re already familiar with the fact that you are required to follow FTC Guidelines when you sign your Influencer Agreement for every campaign you take part in. If you have yet to participate, keep an eye out for this section of the agreement when you are selected to work on a campaign.
All Foodie Tribe influencers are required to follow FTC Guidelines. Failing to do is subject to Tribe membership review and removal. To learn more, please see FTC Endorsement Guideline Summary and Native Advertising: A Guide For Businesses for the proper way to disclose endorsement.
Why do you need to follow these guidelines? The FTC helps people make informed buying decisions, by protecting consumers from deceptive advertising. Due to the rise of sponsored social media content, these guidelines have been created so influencers remain ethical and follow the law.
At Foodie Tribe, we pride ourselves on honest, authentic, collaborations and are proud of the work our influencers create. We urge all of our Tribe members to stay on top of the constantly changing FTC Guidelines so you can continue creating stellar content!
Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.