Benefits of Working with an Influencer Talent Agency
If you’ve been skeptical about joining an influencer talent agency, there’s really no need to be. You might be surprised to learn that there are many benefits to working with an agency like Foodie Tribe.
What exactly do we do?
We find social media influencers to work with our partners, and we represent our influencers during the partnership. Many talent agencies work with big, expensive influencers, as opposed to the smaller or micro-influencers. And, that’s where we come in. Though, to note, we do work with influencers of all sizes.
One of the biggest components of what we do is bring you projects, specifically those that fit your brand. Since our core focus at Foodie Tribe are food and beverage partnerships, these are the opportunities we bring you.
After pitching campaign concepts and signing a contract with a brand, we then email you about the opportunity, with the full campaign brief and requirements. All opportunities are sent out to the entire Foodie Tribe network, and are available for any member to RSVP. Based off of who RSVPs, we determine which influencers are the best fit for the campaign, and then present our list to the client, who then makes the final selections.
What differentiates Foodie Tribe from other influencer agencies? Most of our projects are paid opportunities. It is important to us that Foodie Tribe members are rewarded for the time and effort they put into creating content for our partners. As you might be aware, not all brands and agencies pay their influencers, and simply opt for “gifting” instead.
Some agencies stop there. But, not Foodie Tribe. We are here to help and guide influencers through the entire campaign process. Answering questions, reviewing content, and more, to make the process as seamless and easy as can be for our influencers.
Aside from bringing our influencers projects, we also offer resources and programs to help them better their content.
Our blog is filled with articles on topics like how to use Instagram Stories and how to increase story engagement, photography tips, FTC guidelines, and so much more. We are always on the pulse of what is happening and changing in the industry and the way we see it, is that it is part of our job to keep our influencers up-to-date and aware of everything as well. We are on our influencers team - any way we can help them create better content, get better engagement, grow their following, build their brand, or anything else - we are always here to support them. Afterall, we wouldn’t be Foodie Tribe without our Tribe of influencers!
And, we couldn’t be more excited to be launching the first Foodie Tribe Social Experiment. With the Instagram algorithm always changing, it is our job to stay on top of this and let our influencers know what they can do to make sure their content doesn’t get lost in the crowd. We will be working with a group of our Tribe members on a two-week hashtag experiment to see where they fit better: in the post or in the comments. The results will be shared with the entire Tribe, for everyone to utilize the findings to their benefit.
Have we convinced you yet that working with an influencer agency has its advantages? We hope you join us! Become a Tribe member.
Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.