When it comes to brands on Instagram, one in every three of the most viewed stories come from businesses. With so many people viewing your stories, why not give them a little makeover and upgrade? Storyboarding allows you to plan out how many frames your story will have, and what is going to be on each of your frames. Creating a storyboard will help your content be better aligned with the goals of the brand you are working with.

Step 1: Create your concept

Your concept will be the guide to create your story. Ask yourself, “does this tie together with the brand’s marketing objectives?” From there, figure out how you can create your story around those objectives.

Step 2: Pick a style and theme

There are many sites and apps that offer free templates. Choose templates that work well with your style, and remember to create your stories with a cohesive look and tone when it comes to fonts and colors.

Step 3: Outline the beginning, middle, and end

This will keep your story flowing naturally. And, you will already have an idea of what kind of content you need to create when it comes time to photographing. Ask yourself the following questions: What is happening in this frame? Is it an image, boomerang, or video? What text will be included / will there be a poll question? Is there a call-to-action?

Step 4: Add the social elements

This is social media, afterall. Make sure to include all hashtags, geotags, or stickers.

Step 5: Call-to-action

Don’t forget to include the most important part! Add in your swipe-up, buy now, or direct your followers to the brand’s website.


When a brand reaches out to you, how do you decide if it’s the right fit? We spoke about this exact topic in a recent blog post. Read about it here.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.