IGTV has been around for a little while now, but do you know how to use it? The feature is specially designed for longer form video, and anyone with an Instagram account can create their own IGTV channel. 

How can you use IGTV for your account?

  1. Cooking Demos. If you’re a recipe developer, IGTV is a great way to host your own cooking show! Instead of creating short 30 second stories of you making a recipe, you can create a full length demo with step by step instruction.

  2. Restaurant Tour. Restaurant goers can give a peak behind the scenes into the restaurants you visit. Highlight the food, space, and history of the restaurant. If there are new menu items, this a great place to feature those as well. 

  3. Host a Food Crawl. Make a list of restaurants and visit each one in the same day! You can try different menu items at each restaurant, specifically the most popular things or what they are known for. 


Tips for creating your IGTV videos:

  1. Length. Even though IGTV is longer than stories, you should still consider the length of your video. According to Medium Marketing & Growth Hacking, the sweet spot for video length is between 3-5 minutes.

  2. Atmosphere. Make sure you have enough light where you are filming! A dark background will make it hard for the viewer to watch the video. You should also take into account the background volume. Again, lots of background noise will make it difficult for the viewer to hear you when speaking.

  3. Video Description. Include a short description of your video so people know what it is about! Use relevant keywords and link the video to your blog, to drive more traffic to your main website.


If you are looking to learn more about how to use Instagram Stories, check out this post we wrote! If you need extra help reach out to us, and we help.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

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