Five Reasons a Cohesive Visual Approach is Crucial to Your Business
Whether you’re a new business looking for your brand design identity or an existing brand looking for a refresh, we work with clients side-by-side to create a cohesive brand strategy. From a thoughtful logo and brand color coordination, to websites and menus that attract your target audience, we can do it all! Additionally, we work with clients on specific projects, such as designing a new website or creating restaurant menus.
Below are five reasons why a cohesive visual approach is crucial to your business!
Unifies your brand: Using the same branding on various platforms will provide your audience with a clear view of who you are and what you have to offer. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%?
Attracts your ideal customer: There’s no doubt that if your brand design is attractive and appealing to the eye, then more people will gravitate toward your brand. But design is more than just pretty graphics! A strategic visual approach ensures that you’ll attract your ideal customers.
Attracts potential employees: A unique branding strategy and design will retain existing employees and allure new potential hires. Statistics show that companies with poor employer branding actually pay 10% higher salaries in order to entice candidates to join their company.
Increases brand recognition: Consistency in the colors, fonts, logo, and graphics of your brand will help consumers immediately pinpoint your brand no matter which platforms you use. According to Forbes, “Color improves brand recognition by up to 80%.”
Builds consumer trust: A cohesive and consistent visual brand will produce feelings of reliability and trustworthiness within your target audience. You wouldn’t show up to a business meeting in your pajamas, right? Professional design is crucial for the aesthetics of your brand!
Interested in a strategic brand design that will immediately attract your ideal target audience? Reach out to us for more information. We’ve got you covered!