Five Reasons a Digital Marketing Strategy Across Multiple Platforms is Crucial
Having a consistent digital strategy across multiple platforms helps create a unified brand image that consumers can easily recognize. It allows people to access your company’s information from anywhere, and it provides them with the opportunity to engage with your brand in an online community. Below are five detailed reasons why it’s crucial to adopt a digital marketing strategy across multiple platforms!
Unifies your brand: Using the same digital strategy on Instagram, Facebook, YouTube, a blog, etc. will provide your audience with a clear view of your brand and what you have to offer, despite the platform on which your brand comes across.
Spreads awareness at a low cost: Digital marketing allows you to easily track metrics and analytics to help you determine which tactics are working well, and which methods aren’t worth spending the time or money.
Helps reach a wider audience: Being active on multiple social media platforms satisfies different facets and demographics of your market. For instance, younger generations are more inclined to use Instagram, whereas older generations prefer Facebook. In fact, 72% of people aged 13-17 and 67% of people aged 18-29 use Instagram, compared to only 47% of Millennials and Gen Xers. If your marketing strategy extends across various platforms, you can expose your brand to a wide range of consumers.
Targets consumers anywhere, anytime: Mobile marketing, via apps, email, SMS, etc., allows you to target your consumers anywhere, anytime. Likewise, consumers can access your company’s information at any moment in any location. According to Global Web Index, more than 80% of Internet users own a smartphone, and 90% of the time spent on their smartphone is devoted to apps.
Enhances consumer engagement: Extending your digital strategy to multiple platforms shows your audience that you’re active and present. The more platforms on which you display your company’s information, the more likely people are to engage with your posts.
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