SEO: The Basics + What You Need to Know
What is SEO?
Search Engine Optimization (SEO) is the process of improving the traffic to your website through organic, or unpaid, search engine results. Search engines use keywords entered by users to find relevant web pages the user is seeking. In short, SEO will increase your site’s visibility in the search engine results page (SERP), which in turn, will garner more attention to your website. When users search for information, search engines classify the top ranked results as more relevant to what they’re searching for. Thus, users are more likely to click on page results that appear higher up on the SERP.
How Does SEO Work?
Search engines, like Google and Yahoo, collect information about every page on the web to help users find the exact answers to what they’re looking for. Every search engine uses an algorithm to rank web pages, transforming the information into relevant and useful search results.
According to Google, the most dominant search engine in the world, search algorithms rank web pages depending on multiple factors such as:
The words of the user’s search question
Relevance and usability of pages
Expertise of sources
The user’s location and settings
How Can Your Business Implement SEO?
In order to organically appear at the top of the SERP, it’s important to make sure your webpage:
Contains clear and digestible information
Contains content that revolves around keywords that are most relevant to your company and services
Includes terms you think a user might search if looking for the information you’re offering
Includes credible, reputable and high-quality inbound links
Is user-friendly and easy to navigate
Is free of broken links or outdated information
Your company can also invest in inorganic SEO, or paid search marketing. To do so, you can provide search engines with specific keywords relevant to your company’s products and services. We highly suggest developing specific keywords and phrases related to your brand, and frequently including those words into your written content. When a user searches these keywords, an ad will appear at the top of the SERP. Only if the user clicks on your webpage, will you then pay for the ad.
How Influencer Marketing Will Help Boost Your Brand’s SEO:
Influencer content can help create backlinks to your website.
If influencers include a link to your site when posting content for your brand, you’ll receive higher-quality backlinks.
Forbes suggests emailing or direct messaging influencers to ask them to review your content because “many top bloggers and influencers send email blasts to their followers that include links to content they’ve found useful or insightful.”
You can leverage influencer content by publishing it on your site’s blog.
Some of our very own Foodie Tribe clients pay influencers for usage rights to post influencer content directly on their blog (as opposed to solely having the influencer share the content on their social channels). This form of guest blogging creates high-authority content on our clients’ websites, which allows for a better chance to rank higher up on the SERP.
Influencers can create “buzz” around keywords relevant to your brand.
According to B2C, “Having an influencer to share your content will gain instant attention, while having them to promote your content will increase its visibility to the search engines.”
SEO will help you increase the visibility of your site and attract new customers to your web page. Using influencers to promote your products helps create “buzz” around keywords. And let’s not forget that influencers have the power to guide new audiences to your website. After all, exposing more people to your site contributes to a boost in leads, and hopefully sales!
Reach out to us for more information!