The Importance of Utilizing Multiple Social Media Platforms
By Cecilia Ugarte, Marketing Intern @ Foodie Tribe
Social networking sites have proven to be an effective marketing tool, which many companies have no doubt taken advantage of. Social media is a necessary tool for marketers because it allows them to reach out to new clients and grow their businesses. Some of the benefits of being present on multiple platforms include expanding your audience, harnessing your SEO, and improving customer service and experiences.
Globally, over 3.6 million people use social media platforms! Some of the most popular and effective platforms – all of which you probably know! – include Instagram, TikTok, Facebook, Twitter, Pinterest, Snapchat, LinkedIn, and YouTube. A few ways your company can stay relevant through multiple channels consists of leveraging social media, creating unique, entertaining, and engaging content, and standing out against competitors. Here are some the benfits of following this formula:
Reach target audience
Experimenting with multiple social media platforms and their features helps your company stay relevant to current and new customers. Multiple platforms also helps solidify your brand longevity and allow you to expand your range in order to target a wider scope of your audience with social media accounts.
Improve search engine (SEO) rankings
Consistently using multiple social media platforms and having your company featured on multiple websites is helpful when it comes to search engines, due to their high rankings. Your website will definitely hold a higher ranking when you have more quality content on the internet. And, bonus: quality content and press on your business is one of the requirements to get your profile “verified” on platforms like Instagram!
Provide better customer experience and service
Customers can send you messages through their preferred social media application if you are present on multiple platforms. You can also keep track of clients on different platforms and see feedback from customers that may not be present on other applications. Additionally, you can build better relationships with customers because you can use the social media application and communication method they are most comfortable with.
So, what’s the best strategy for using multiple platforms?
The key to maintaining all of your platforms includes consistency, visuals, engagement, and quality content. Consistency can help grow your account and you can stay consistent by posting something at the same time every day so your audience knows when to expect it.
Posting quality content is essential when it comes to growing your social media platforms. Instead of posting content just to post it, keep your content related to your business and include meaningful posts that your viewers will want to see, read, or listen to. The key is to create content that brings your followers value!
In order to keep your engagement high, interact with your audience through creative ways such as making quizzes for them to respond to, posting unique content related to your brand, and sharing exciting and informative news. You should also allow followers to ask you questions, where company team members can respond to them through posts.
Definitely try to post a variety of different content, rather than solely posting links or text. People love to see visual images, infographics, videos, and creative ways of retaining information. For example, the brain processes visuals 60,000 times faster than text, showing that posting in new ways can really help viewers gain a clearer understanding of a message.
What platforms should food + beverage brands be using?
Food + beverage brands tend to have really visual content (hello, we all like to look at food). Keeping that in mind, we alway recommend food + beverage brands start out on one or more of these platforms:
Instagram is a social media platform with over 1 billion users that businesses really enjoy for multiple reasons. Being a present on Instagram can drive brand awareness, boost sales, build/track audience engagement, and allows companies to showcase their products and services. Through the use of photos, videos, stories, live-streams, reels, and more features, Instagram allows users to market and interact with their audience.
TikTok has quickly become one of the most popular social media platforms, with over 1 billion active monthly users. Unlike other platforms, TikTok allows you to create unique short videos, which connects your brand to your target audience on a new level. Along with creativity and authenticity, this platform offers incredible algorithms and exposure which helps grow your brand and reach a wider audience.
Facebook is the world’s largest social media platform with over 2.9 billion active users and has the most diverse users. Facebook is an essential application for businesses to be present on because it is great for digital marketing and advertising. A Facebook Business Page can also connect you with customers, allows you to communicate and follow up with clients, and offers information about your business, products, services, events, and more.
Ready to really dive into your brand’s social media strategy? We can help with that! Reach out to Foodie Tribe and learn more about our social media management and strategy services.