Building Authentic Partnerships: Tips for Influencers Collaborating with Brands

Hey influencers, are you looking to find an opportunity to work with a brand, or have you finally landed the opportunity to collaborate with your dream brand? Working with brands as an influencer isn’t always easy, and Foodie Tribe has a few tips and tricks to help both parties align for a successful partnership!

Influencer marketing is a powerful source of advertising that has proven to generate a significant ROI when you partner with the right creators and platforms. Influencers differ in their niche, personality, content style, and audience. When a brand and a creator enter into a partnership, there’s one thing both sides want to ensure – that it’s an authentic partnership! But, how do brands collaborate with influencers authentically and professionally with specific requirements, legal guidelines, and marketing goals? Here are keywords, tools, and tips to safeguard influencer partnerships and nurture the relationship for more extended partnerships. 

As more and more investments are being budgeted for influencer marketing, it is important to ensure these funds are going towards influencers that fit well with a brand’s mission. The first step to a successful collaboration is for influencers to find brands that share their values, goals, and target audience. Once this has been identified, it’s all about communication. Expectations with creators should be set from the get go, and brands should also explain what influencers can expect from their brand as well. It’s a two-way street - like any relationship! Influencers should not be afraid to ask questions and request information, which will help them understand how to share the brand on their platforms.

Something to keep in mind is that influencer marketing is different from other forms of paid media. A successful influencer has an authentic relationship with their followers, and that’s the value they bring to a brand – their influence! Establishing clear expectations and creative concepts, even examples can help allow the influencer to truly shine and create the most authentic content that fits within their feed and the brand's standards. 

Clear communication is the key to getting points across and allowing ideas to flow. At the end of the day, influencers know what type of content they need to create in order to garner their audiences attention. Maintaining good communication with the brand is key to continuing a strong relationship as you build reliability. This can be for having a new idea, a timeline update, noticing something from your recent posts that is not truly resonating with your followers, etc. We want to work smarter, not harder, and influencers need to be able to recognize these changes and communicate them to the brand. This will reassure a brand and ultimately set up the collaboration for even more success. 

With these tips in mind, there’s never been a better time to improve and add on ways to set yourself up for success in building authentic partnerships when collaborating with brands. 

If you are a brand, and you are ready to incorporate influencer marketing into your strategy then reach out to us, and we can work together to find the perfect creators for your brand and put together a successful influencer campaign!