Why Brands Should Boost Their Social Media Content

Social Media has become a necessary marketing tool for brands all across the board. As social media platforms become more and more saturated with brands it becomes increasingly difficult to stand out, especially with organic content. Boosting content on social media has numerous benefits, from growing your audience to producing direct sales, and more! This article will highlight 4 of the top benefits of utilizing boosted ads on social media.

Reach + Targeting

When creating a boosted post on social media, you have options to target your desired audience. The targeting options are based on location, age, income, interests, etc. This means you can be sure that you’re reaching people who would be most likely interested in your content or product. Not only are you reaching your target audience, but when you boost your social media content it reaches a much larger audience than it would organically. 

Measurable Results

You’ll be asked to decide on a goal when creating an ad on social media. This can be link clicks, follower growth, engagement, etc. You want to be sure that your ad goal aligns with your brand's overall goals, and makes sense with the content. For example, if you’re boosting an Instagram picture of your product, you could make the goal “link clicks” with a button that leads to buying the product online. Or if you’re boosting a giveaway post that’s asking people to follow your account, you could make the goal “follower growth”. Once the ad is finished running it will give you the total number for whatever the goal was. Like “75 new followers”, or “200 link clicks”. It will also tell you how much each of the results cost. Like “$0.10 per follow, or $0.25 per link click”. If you’re running multiple ads, it’s helpful to test out different goals to see what works best with your content. 

Cost-Effective

Social media advertising often has a higher ROI than traditional forms of marketing. There are a few ways to maximize your budget by boosting social media posts. You can set spending limits for the day or the lifetime of the campaign. You can also create multiple ads within one campaign budget so that the algorithm will decide where to spend the money most effectively. As stated previously, you’re able to pull the cost per result once the ad has finished running. This allows you to analyze the results and adjust your budget accordingly for the next ad you run. 

Increased Engagement

Social media is about more than just driving sales. It’s about creating conversation and building a community. When you boost a post on social media you can increase the engagement you’re receiving on that post, such as likes and comments. Increasing engagements and creating conversation helps build trust and relatability with your audience. Not every post should be about selling something. Education and entertainment are important pillars that give people a reason to follow your account. 

If you’re looking for help managing your brand’s social media visit foodietribe.com to contact us. And don’t forget to give us a follow on Instagram and TikTok!