Marketing is Not Sales
Marketing helps to promote your brand or product by creating awareness, educating potential consumers, and generating leads. The purpose of sales, on the other hand, is to “seal the deal” and transform leads into customers. It’s important to recognize that marketing can guide people to your website, create interest in your brand, or publicize the benefits of your company or product, but it doesn’t always translate into sales or guarantee direct sale results.
At Foodie Tribe, we can help you create and execute thoughtful and strategic influencer marketing campaigns to expose your brand to wider and more diverse audiences, and bring awareness to your restaurant or product. While marketing campaigns may not always lead to direct, short-term results or sales, it will contribute to increased reach and impressions, setting your business up for success in the long-run.
Statistics show that 92% of people trust recommendations from individuals over brands. That’s why influencer marketing is crucial to your overall strategy and is becoming increasingly popular. With influencer marketing, you can promote your brand and create content that stands out, while simultaneously building authentic relationships. Influencers have the power to create brand awareness because they act as storytellers, revealing the narrative of brands, products, or services they genuinely believe in. When influencers add their own unique flair, their authentic experiences deeply resonate with their followers who trust them. By assigning influencers a specific amount of content they need to produce for a campaign, you can easily determine the number of impressions and engagement their content receives on each individual post.
When adopting a marketing plan, you should determine a specific goal you want to achieve. For example, maybe you want to increase the number of people that land on your website. An influencer campaign to drive people to your website is a solid marketing campaign. But is your website designed to “seal the deal” for your leads? There are some factors to consider: Is your website appealing and attractive to the eye? Will potential customers be able to navigate the site effortlessly? Is the content and information easily digestible? Is there a clear contact page for people to get in touch with your company? If you’re going to invest in marketing, you need to make sure your sales process is set up to successfully close the new business and make a sale!
If you need help creating a marketing plan that will generate leads and bring awareness to your brand, get in touch with us!