A few days ago, Instagram launched Create mode on Stories. If you are looking to create even more engaging content, you’ll want to take advantage of this. Not only does the new mode offer the text feature we are used to (with an update!), but now you will find templates, GIFs, countdowns, and more right at your fingertips to increase engagement.

GIF Feature. Everyone loves a GIF, so it makes sense that it was a feature added to Create mode! Connected to Giphy, you can search through tons of GIFs and add them to your Stories while you are in Create mode. Feel free to insert text or links, add other features, or just post your GIF.

Templates. Tired of browsing websites for templates that you then have to upload to Stories? Now you don’t have to! Instagram added eight template designs that you can rotate through by tapping the dice at the top of the screen (read more about templates and storyboarding here). Again, you can add your own text or other features. 

On This Day. You don’t have to wait until Thursday to post a #tbt. Select the On This Day feature while you are in Create mode to share content from past years. Take your followers down memory lane by reliving your favorite, special moments. Tap the dice to go through different On This Day photos to find the one you prefer to share. 

Countdowns. We live for a good countdown because it is such a great way to build excitement and drive engagement. In Create mode, Instagram added three countdown options to choose from, but if these aren’t you’re style, just edit the title, length, and colors by tapping the sticker.

Quiz. One of our favorite features for engagement is the quiz. Though not totally new, the version in Create mode makes it so easy to share on Stories. Again, Instagram has three quiz topics already there for you to choose from, so tap the dice to see your options. Of course, you can change the question and colors and edit it to your liking. 

Polls. Need a poll question idea? Instagram has you covered. All you need to do is hit the dice or write in your own. While you can change the background color here or upload an image from camera, unfortunately we are not able to change the font or colors of the sticker itself.

Have you tried Create mode yet? Let us know what you are loving about it and if you feel it has helped increase your engagement.


Dara Schlossmann is an Influencer Manager at Foodie Tribe. In her free time you will find her taking advantage of the sunny Florida weather, traveling, or in the kitchen cooking up a new recipe.

Comment