Influencer Marketing and Fake Accounts

Let’s face it. Influencer marketing is here to stay for the long haul. Over the years the industry has evolved alongside the platforms that have become available to create content. First we were writing content solely on blogs, and amplifying our message on Facebook and Twitter. Then we started diving into Snapchat video content, and Instagram. With some many avenues to create content more and more people are coming forward as “influencers.” What does this mean for you as the brand or agency?

“According to a research report by NeoReach, ViralNation and Influencer Marketing Hub, 64% of marketers deem influencer fraud as a big concern and only 11% of influencers were compliant with CMA and FTC regulatory guidelines.” (Source: Smartbrief)

When it comes to collaborating with content creators it is crucial to put together a campaign brief that not only includes project guidelines, but also elements that need to be included within the content to ensure you are following the appropraire FTC rules. We take this process very seriously at Foodie Tribe, and ensure that the influencers we are partnering with are not leading fake or fraudulent accounts.

“According to Arkose Labs, 53% of social media account logins are fraudulent. In Q2 of 2019, nearly 19% of a $314 million Instagram influencer marketing spend reached fake followers. Other common challenges include finding relevant and qualified influencers, managing contracts or campaign deadlines, bandwidth or time restraints and payments.” (Source: Smartbrief)

Great news for you here is that Foodie Tribe handles all of these elements and more for your campaigns.

It is crucial to ensure that you are partnering with the right group of influencers who are going to attract the attention of your target audience online. You want to select trustworthy individuals who are truly passionate about connecting with their community, and not just looking for the cash. 

When it comes to influencer marketing it is important to keep in mind that it is truly here to stay. 

“Over the past 3 years, searches for ‘influencer marketing’ on Google have increased 1,500%. The influencer marketing industry is now estimated to be between $6.5 and $10 billion, with plenty of room for growth.” (Source: Smartbrief)

What campaigns are you planning for Q4? How do you plan on marketing your brand or business as we approach the holiday season?

Let Foodie Tribe guide you through this journey, ensure you are collaborating with the right set of content creators, and get you the KPI’s your brand deserves.