Instagram Giveaways 101

Many influencers host Instagram Giveaways. What are some ways to guarantee a successful giveaway? Check out our suggestions below.

  1. Have an end goal. Sure, your followers will love it if you host a random giveaway, but what will bring you more benefit is having a specific goal in mind. Are you looking for more engagement from your audience? Do you want more followers? Are you trying to grow your email list? Decide on a goal that makes sense for you, and from there, you will be able to create giveaway rules that work with your end goal.

  2. Decide on a prize. People love winning things! Pick a prize to offer your winner and be sure to announce it in your post and/or in the caption within the rules. Need some ideas? Gift cards, coupons, or even the chance to you meet and join you at a restaurant or event are great options.

  3. Create the rules. What will everyone be required to do for their chance to win your giveaway? Common rules include: tag a friend, comment on this post, share/repost this, follow your Instagram page (and others if you are co-hosting), or caption this. Be sure to announce the prize, and contest end date here as well.

  4. Promote your giveaway. Let your followers know that you are hosting a giveaway! Announce it on your Instagram stories and other social platforms as well as in your Instagram newsfeed.

  5. Pick a winner. There are many websites that allow you to enter in the entrants names and randomly select a winner for you.

  6. Announce your winner. Make a story frame tagging your winner, or tag them in the comments of the giveaway post. When asking for emails, phone numbers, or addresses, make sure to do this privately in a DM. Don’t forget to announce that the winner has been chosen and thank everyone for participating. 


For more ways on how to grow and engage your audience, read this blog post.

ResourceKaty CoffieldComment