Instagram Giveaways 101
Many influencers host Instagram Giveaways. What are some ways to guarantee a successful giveaway? Check out our suggestions below.
Have an end goal. Sure, your followers will love it if you host a random giveaway, but what will bring you more benefit is having a specific goal in mind. Are you looking for more engagement from your audience? Do you want more followers? Are you trying to grow your email list? Decide on a goal that makes sense for you, and from there, you will be able to create giveaway rules that work with your end goal.
Decide on a prize. People love winning things! Pick a prize to offer your winner and be sure to announce it in your post and/or in the caption within the rules. Need some ideas? Gift cards, coupons, or even the chance to you meet and join you at a restaurant or event are great options.
Create the rules. What will everyone be required to do for their chance to win your giveaway? Common rules include: tag a friend, comment on this post, share/repost this, follow your Instagram page (and others if you are co-hosting), or caption this. Be sure to announce the prize, and contest end date here as well.
Promote your giveaway. Let your followers know that you are hosting a giveaway! Announce it on your Instagram stories and other social platforms as well as in your Instagram newsfeed.
Pick a winner. There are many websites that allow you to enter in the entrants names and randomly select a winner for you.
Announce your winner. Make a story frame tagging your winner, or tag them in the comments of the giveaway post. When asking for emails, phone numbers, or addresses, make sure to do this privately in a DM. Don’t forget to announce that the winner has been chosen and thank everyone for participating.
For more ways on how to grow and engage your audience, read this blog post.